Businesses typically rely on trademark or even copyright to protect their valuable branding assets. However, an effective branding strategy also employs the exclusivity of both design and utility... Read more
One key Branding Law strategy involves stretching the boundaries of traditional trademark principles for registering important business assets. As a companion piece to our discussion of non-standard... Read more
Branding is the watchword in candy marketing, and brand building is as much art as science. Consider York Peppermint Pattie as an example – the underlying message is cool peppermint flavor, its... Read more
Unique packs and novel product designs are often critical for a product’s success. But how can you protect your unique trade dress and product configurations from those looking to capitalize on... Read more
As the premier specialty IP law practice of Goldman Law Group, it is the mission of BRANDING LAW to provide legal strategy and protection for corporate and personal branding interests,... Read more
